Privacy Policy

Last Updated: 21th November 2025

This Privacy Policy explains how TheOwnas, operated by EFEM Trading LTD (“we”, “us”, “our”), collects, uses, and protects your personal information when you use our website or place an order.

We are committed to safeguarding your privacy and processing your data in accordance with the UK General Data Protection Regulation (UK GDPR).

1. Who We Are

TheOwnas is a UK-based brand owned and operated by:

EFEM Trading LTD
London, United Kingdom

For the purposes of data protection law, EFEM Trading LTD is the Data Controller.

Any reference to “we” or “TheOwnas” within this policy refers solely to TheOwnas and its website.

2. What Data We Collect

We may collect the following information:

Information you provide

  • Name

  • Billing & delivery address

  • Email address

  • Phone number

  • Order details

  • Customer service enquiries

We do NOT store payment card details.
Payments are securely processed by third-party payment providers.

Information collected automatically

  • IP address

  • Device and browser information

  • Pages visited

  • Shopping behaviour

  • Cookies (see our Cookie Policy)

3. How We Use Your Data

We use your data for:

  • Processing and delivering your orders

  • Managing returns, refunds, and customer service requests

  • Sending order confirmations and delivery updates

  • Improving our website experience

  • Fraud prevention and security

  • Marketing communications (only with your consent)

We only collect information necessary to operate our services legally and effectively.

4. Legal Basis for Processing

We process your personal data under:

  • Contract – to fulfil your order

  • Legitimate Interest – to improve services and prevent fraud

  • Consent – for marketing emails or SMS

  • Legal Obligation – for tax, accounting, and compliance purposes

5. Sharing Your Information

We do not sell your personal data.
We may share your information with trusted third parties such as:

  • Delivery couriers

  • Payment processors

  • IT and website hosting providers

  • Marketing and email service platforms

These partners must comply with UK GDPR and ensure your data remains secure.

6. Data Retention

We retain your personal data only for as long as necessary:

  • Order & accounting records: 6 years (legal requirement)

  • Warranty-related information: for the duration of the warranty period

  • Marketing data: until you unsubscribe

You may request deletion of your data at any time.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Request correction or deletion

  • Withdraw consent for marketing

  • Object to certain processing

  • Request a copy of your data (“data portability”)

To exercise your rights, contact us using the details below.

8. Marketing Communications

You will only receive marketing emails or SMS messages if you have opted in.
You may unsubscribe at any time using the link in our emails or by contacting us directly.

9. Data Security

We use secure servers, encrypted connections (HTTPS), and strict internal access controls to keep your information safe.
Payment information is processed securely and never stored by us.

10. Contact Us

If you have questions about this Privacy Policy or would like to exercise your data rights, please contact:

Data Protection Officer
EFEM Trading LTD
Email: info@efemtrading.com
Address: 1 Burlington House, Swanfield Road, Waltham Cross EN87FG