Our Brands

EFEM Trading LTD is home to a diverse family of brands, each created with a clear purpose and a commitment to quality.
From home living to outdoor adventure, sustainable packaging to everyday wear, our brands are built to improve modern lifestyles with smart, reliable and well-designed products.

Discover the brands that define who we are:

TheOwnas

Home • Kitchen • Organisation

TheOwnas delivers premium-quality home, kitchen, and organisation products designed to bring comfort, order, and style into everyday life.
Built on the philosophy “What belongs to us becomes yours,” TheOwnas focuses on first-class materials, functional design, and a customer-first mindset — always supported by fast, next-day delivery.

Camp&Fire

Outdoor Gear • Camping Essentials • Adventure Tools

Camp&Fire is dedicated to outdoor enthusiasts who seek reliability, durability, and practicality.
From camping cookware to fire-friendly tools and adventure-ready accessories, Camp&Fire products are designed to withstand the wild while keeping you comfortable wherever your journey takes you.

BioPlatePack

Eco-Friendly Packaging • Sustainable Tableware

BioPlatePack offers environmentally conscious packaging and biodegradable tableware solutions.
Created for homes, restaurants, and businesses aiming to reduce their impact on the planet, BioPlatePack combines sustainability with strength, practicality, and modern design.

Elchee Wear

Daily Essentials • Comfort Clothing • Functional Apparel

Elchee Wear brings simplicity and comfort into everyday fashion.
With clean designs, soft materials and versatile basics, Elchee Wear focuses on practical clothing that fits seamlessly into daily life — stylish, functional, and made to be worn again and again.